News Release

Contact:
Steve Roth
steveroth@sramarketing.com
(402) 437-6400
July 2005

“Hot” New Colors for Sinkers Available From Bullet Weights®

ALDA, Neb. – Watermelon Pepper Green, Transparent Red and Transparent Purple are the latest “hot” colors being introduced by Bullet Weights® on select fishing sinker products. “Anglers are always looking for something different that might give them an edge in catching more fish,” Bullet Weights President Joe Crumrine said. “We talked with several of our customers who are avid anglers and got input on what have been the hot colors in several lakes and rivers throughout the country. The new colors also give anglers better opportunities to match the sinker with many popular soft baits and hooks.” The new colors have a transparent sheen that give them more flash going through the water. That flash helps get the fish’s attention and attract them to the bait. The Watermelon Pepper Green also has black flecks that have been popular on several lures and soft baits in recent years. Bullet Weights lead slip sinkers (bullet shaped) will continue to be offered in traditional Brown, Red, Purple and Natural as well as the new Watermelon Pepper Green, Transparent Red and Transparent Purple. They are available in 14 sizes from 1/64 oz to 1 oz. In addition to natural and black, Bullet Weights new Screw-In Sinkers will also be available in Watermelon Pepper Green, Transparent Red and Transparent Purple. They are available in nine weight sizes from 1/16 oz to 1 oz. Headquartered in Alda, Neb., Bullet Weights is a leading manufacturer of fishing sinkers and accessories. They offer fishing sinkers made of lead, steel (Ultra Steel), tin (Ultra Tin) and brass. Bullet Weights products are available in sporting goods stores and sporting goods departments of mass merchants. For more information visit www.bulletweights.com.